The hamburger chain’s green festival venture is a success. A new hourly sales record was set and the chain is now increasing the number of express check-outs. In May, it was decided that Max would be opening a 100% vegetarian restaurant at the summer’s Way Out West festival to market its new range of veggie burgers. The venture is already a success. On the first day, Max was selling 15 burgers a minute, a new hourly record for the company as a whole.

Article origin: Resumé
Freely translated by West.